A Piece of Poo

Yesterday I had a rough finish to my workday. I’d spent most of Monday, Tuesday, and Wednesday working very hard on an urgent marketing piece. By the end of yesterday I thought the marketing guy and I had it buttoned up. We’d gone through two rounds of edits by the final approver, and just sent it back for one last confirmation that our last tweaks met the need.

Apparently not.

The approver shredded (metaphorically; it was a digital file) the document, rewriting vast swathes, stomping like an elephant through the delicately crafted savannah of my work. I’d put in almost three days of work on this, and now the approver — who is not a writer and who knows next to nothing about good writing — took my work, tossed it out the window, and rewrote the entire thing in their own words. Continue Reading >>